A recent study of the University of Miami and California Institute of Technology shows that general appearance and visual attractiveness of packaging has a significant influence on a shopper’s decision to purchase. This presents an opportunity for manufacturers and brands to increase their sales. How? By designing more visually attractive packaging that will strengthen the brand experience.
We support our customers by developing coatings with a distinctive look and feel. Our coatings ensure a catchy, high quality print. Moreover, we enrich them with characteristics such as a soft, paper or waxy feel. We add anti-counterfeiting features and even track and trace technology.