Senses working overtime in automotive interiors

When it comes to our mobility choices, we often talk rationally – claiming to choose car A over car B because of its safety, for example – but scratch the surface and you quickly find that we are really driven by our senses of sight, smell, touch and sound. Our senses are set to become even more important in defining our user experience and preferences. After all, when you share a ride instead of owning your own car, every time you use one it becomes a first impression.


Automotive and other industries stimulating each other
Product and service brands in industries and sectors ranging from apparel to food & beverage are increasingly turning to the senses to make their products stand out. They know that smell, taste, sound, feel, texture, visual image and packaging combine in the brain to create indelible impressions and enhance experiences. Involving more of our senses can also heighten our post-purchase satisfaction.

The same applies to the automotive industry. Leveraging our senses is a way to stand out from competitors and it ties in with disruptive trends that are set to sweep the mobility industry. For example the rise of autonomous vehicles and the consequent reinvention of the car as a home away from home (or an office on wheels). Also, consumers become more environmentally conscious and better-informed these days. The trends will have a knock-on effect on interior spaces, the primary effect being that the interior space as a whole – how it can be used, the quality of materials, the design concepts and so on – will become a key. Material sustainability will grow in importance, as will smart connectivity, personalization and in-vehicle air quality, hygiene and cleanliness.


Explore the car interior through the senses
As an expert in car interior surface materials, Stahl has a major role to play in realizing, shaping and enabling the good trends and reducing the impact of the negative ones. Stahl’s approach is to explore the car interior through sight, smell, touch and sound to add value. Drivers includes durability, hygiene and stay-clean surfaces, sustainable and lightweight materials, smart surfaces, noise reduction and air quality. These in turn are, or will be, reflected in solutions for seats to keep them looking attractive, solutions that enhance air quality in terms of appealing smells and no VOCs, in literally feel-good solutions for seats, instrument panels, steering wheels and other interior surfaces, and solutions that prevent seats squeaking or rattling.

Interested to read more about how Stahl uses the senses to enhance the car interior? You can download the white paper below.
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Stefan Buri

+31 416 689 111