Meet André Fell

At Stahl, our story is shaped not only by the solutions we create but by the people behind them, the ones who drive innovation, support one another, and help our organisation thrive every day. In our latest feature of ‘People of Stahl’ we sit down with Andre Fell, a passionate sales manager who helps us live out our purpose. 

1. How long have you been with Stahl? What first attracted you to the company?  

I joined Stahl in August 2016, initially taking on responsibility for Pielcolor in Brazil. After three years, I was invited to lead Commercial Sales for Stahl Brazil’s Leather division. Over time, this role opened the door to many new opportunities. 

What drew me to Stahl and continues to inspire me is the strong team spirit among colleagues and the many possibilities for growth within the organisation. 

2. What is your role? Can you share an interesting fact about the work you do?  

I’m currently the Sales Manager for the Leather Finishing division, overseeing both Stahl and Pielcolor in Brazil, Argentina, Paraguay, and Uruguay.  

One interesting aspect of my role is the number of countries I’ve had the chance to visit. Experiencing different cultures has shown me how important it is to tailor our strategies and approaches to the unique needs of each region. 

3. What do you like most about working at Stahl, and what are the biggest challenges?  

What I enjoy most about working at Stahl is a combination of things from the opportunity to develop new products that respond to market needs, to working alongside talented professionals in a company known for its consistency, quality, and innovation. 

The biggest challenge is maintaining that high standard. As a recognised leader in the market, expectations are always high, and meeting them consistently requires focus, adaptability, and continuous improvement. 

4. How does your work support Stahl’s purpose: Touching lives, for a better world? 

I believe in treating both clients and colleagues with respect, it’s a core value that aligns perfectly with our purpose: Touching lives, for a better world. 

At Stahl, we’re one big team. Maintaining mutual respect and a strong sense of collaboration is key to achieving our shared goals and creating a positive, motivating work environment. 

5. If you were CEO of Stahl for the day, what would you do?  

Over the course of my career, I’ve had the opportunity to experience every part of the value chain. I’ve worked as a customer in a tannery, as a technician and sales representative in a competing coatings company, and now here at Stahl. These experiences have given me a well-rounded perspective on the industry. 

If there’s one thing I’d emphasise to all employees, it’s the importance of staying committed to customer satisfaction. That means delivering on quality, performance, speed, availability, innovation, technology, service, and clear communication. At the end of the day, everything we do should revolve around one key focus: the customer. 

6. How do you spend your free time outside of work?  

Outside of work, I make the most of my time with family. They are my foundation and my safe haven. I also love staying active and enjoy a range of sports like padel, surfing, tennis, running, and mountain biking. 

Thanks for sharing your journey with us, André! We're proud of the dedicated individuals at Stahl who bring passion, purpose, and innovation to everything they do.  
Stay tuned for more inspiring stories in our People of Stahl series!