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Haptic Coatings for Premium Packaging Applications
What are haptic coatings?
Haptic coatings are specialized packaging coatings that create tactile sensations consumers can see and feel. They enable packaging designers and brand owners to enhance sensory experiences through textures ranging from soft-touch and silky finishes to distinctive tactile effects that strengthen product differentiation and brand perception.
Key benefits
Creates unique tactile experiences
Enhances premium product perception
Strengthens brand differentiation
Improves consumer engagement
Compatible with paper-based packaging
Supports innovative packaging design
Available in a variety of tactile effects
Combines aesthetics with functionality
Why use haptic coatings in packaging?
Consumer purchasing decisions are influenced by more than visual appearance alone. Touch plays an important role in how people perceive quality, luxury, and product value. Haptic coatings enable packaging manufacturers and brand owners to create memorable interactions by adding tactile dimensions to packaging.
From soft-touch finishes that communicate sophistication to textured effects that reinforce brand identity, haptic coatings help products stand out on crowded shelves. They can be applied across a wide range of packaging formats and support creative design concepts that strengthen emotional connections between consumers and brands.
Sensora® high-performance haptic coatings for a variety of tactile sensations
Food-contact compliant options such as Swiss Ordinance, German Ink Ordinance, ISEGA.
Global applicability across paper, board, films, and flexible packaging
Proven performance in matte, printable, stampable, haptic and a selection of overprintable finishes
Water-based and energy-curable technologies for recyclable packaging
* We follow the design for recycling guidelines by 4evergreen for paper-based and by CEFLEX for film-based packaging
Product | Description | Tactile Effect |
Sensora® Soft Touch | Smooth premium finish | Soft-touch |
Sensora® Velvet | Luxurious tactile experience | Velvet feel |
Sensora® Silk | Refined surface sensation | Silky touch |
Sensora® Textured | Enhanced sensory interaction | Textured finish |
How do haptic coatings improve brand experiences?
Packaging is often the first physical interaction consumers have with a brand. Well-designed tactile experiences can reinforce quality perceptions, communicate craftsmanship, and create stronger emotional connections with products.
Haptic coatings allow brands to transform packaging into a multisensory experience. Different tactile effects can be selected to align with specific brand values and product positioning, from smooth and elegant surfaces to more pronounced textures that encourage consumer interaction. This creates packaging that is not only visually appealing but also memorable long after the initial purchase decision.
Sustainability
Haptic coatings can contribute to packaging innovation while supporting the industry's transition toward recyclable paper-based packaging solutions. By enhancing consumer experience through coating performance rather than additional packaging materials or complex structures, brand owners can create premium differentiation while pursuing circular packaging design goals. When combined with advanced paper packaging technologies, haptic coatings can help deliver both functionality and sensory appeal.
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Frequently Asked Questions
Please get in touch and send us your question if it is not listed below.
What are haptic coatings?
- Haptic coatings are coatings that create tactile sensations, allowing packaging to deliver unique touch experiences alongside visual appeal.
What are the benefits of haptic coatings?
Which packaging materials can use haptic coatings?
How do haptic coatings support premium packaging?
What types of tactile sensations can be created?
Which Stahl technology offers haptic coatings?
Key takeways:
Haptic coatings add tactile sensations to packaging.
Touch enhances product perception and brand recognition.
Tactile effects help products stand out on crowded shelves.
Suitable for a wide range of paper-based packaging applications.
Sensora® offers multiple tactile experiences for premium packaging.
Supports innovation in consumer packaging design.
About the authors:
Angela Smits
Sustainability Manager Packaging Coatings
Focuses on advancing sustainability initiatives and integrating ESG principles within packaging coating solutions.
André Garber
Head of Business Development Packaging Coatings (EMEA)
Leads business development for Packaging Coatings across EMEA, focusing on driving sustainable growth through customer‑centric solutions and strategic partnerships.
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