Discover Spring Summer 2027 trends

Hovering between a shift away from codes and the pursuit of comfort, these four directions are defining new forms of femininity.

Honoration

Between the triumph of high artisanry, the increasing prestige of the world's savoir-faire and the sanctification of craftsmanship throughout the ages, hand-crafted intelligence elevates our era. In their pursuit of excellence and distinction, aesthetic spirits seek all that is rare, high-status and exceptional in fashion, design and beauty. Exceptional in its minimalist design, characterised by absolute rigour and precision. Or exceptional through splendour, meticulously orchestrated to the smallest detail.

Re-composition

Exploring alternative lifestyles, questioning our times and improving solutions to our widespread malaise and environmental crises calls for a new perspective on beauty. A heightened awareness of current issues is reshaping the cosmetics industry and production methods are reviewed with a focus on imperatives of circularity. This means strict traceability of ingredients, waste recovery (recycled or upcycled packaging, use of remnants) and increased dialogue with the fashion, food and design industries. Aesthetics are also evolving through experimentation and hybridisation, challenging the very definition of beauty with a freer, stranger and more audacious vocabulary. Although forward-reaching and ultra-creative, the aesthetic is still inspired by fundamentals, classics and basics – all of those meaningful, inherently enduring elements. And when inspiration strikes, seduction persists in beauty looks that may be ultra-feminine, androgynous or dissonant, but always driven by the impulse to reinvent. In other words, a myriad of paradoxes that offer a different view of the world.

Affection

Should you do big things to save the world, or small things to brighten your day? Social and environmental awareness encourages us to embellish our lives and indirectly the lives of others by developing a lifestyle that, like the fluttering of a butterfly's wings, could bring about change on a much larger scale. This spirit is all about simple pleasures and elegant hedonism. It's about blurry, filtered everyday visions of seaside vacations and vegetable gardens.

Market fruits and vegetables combine proximity with surprise through unexpected ingredients, accents and sensations. The desire for freshness is met by sparkling, water-based, thirst-quenching textures to cope with an overheated planet, while unleashing a wave of creativity. Summer essentials are reinvented with chic charm in cheerful, slightly sun-bleached hues. They're timeless and occasionally nostalgic, functional, nomadic and all-terrain, featuring waterproof formulas and packaging. Between a healthy glow and good spirits, modern life rediscovers a more poetic harmony: gentler, kinder and more sustainable.

Invocation

Where interconnectedness and emotional resonance are key. Brands are advised to balance consistency (by carrying over annual and long-term palettes) with newness (through fresh seasonal shades). This approach is designed to provide consumers with confidence and clarity amid ongoing global uncertainty and fragmentation.